5+ Ways to Use LinkedIn to Market Yourself and Your Company
There are a myriad of different things that you can do with LinkedIn – most of which will require a lot of your time, for very little return. Let’s face it…you’re busy and don’t have the extra time to burn.
So what are the “critical few” things that you can do to get the most mileage out of LinkedIn?
Here are five simple best practices for you – in fact, I’d imagine these five will take you farther than the next 95 things you could do combined – so I’d suggest just focusing on these five for starters, call it good for now, and get on with life.
1. Get your profile up to date, with all of your work history and job/role descriptions. This will take 30 minutes or so to do right, but it’s well worth it. Do it once, and you’ve got it on autopilot for the next year.
2. Upload a picture to your profile – put a human face on it.
3. Recommend a colleague or two – and in turn, get a connection or two to recommend you. This just looks good to visitors checking you out, and shows you’re a good guy or gal.
4. Build your network out as you meet people. Have a follow up “nice to meet you” email to send? Why not ping out a LinkedIn connection request at the same time. This is a great way to stay on the other person’s radar screen.
5. Join a couple of relevant groups, and answer a question or two every week or so. Our PR guru Josh Morgan landed some nice business using this practice – sharing your expertise helps you establish yourself as a thought leader while connecting with folks who could potentially do business with you.
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