All of us have heard about the “deal of the century” or the “opportunity of a lifetime.” From local retail shops to the hot-tip on the latest stock, all of us have experienced this sales pitch at one time or another. Real-estate investor, Dr. Dolf de Roos, said on one occasion, “The deal of the decade comes around at least once a week.” Having invested in several “deals-of-the-decade”, I had trouble fitting this statement into my reality. But after hearing Dolf’s statement, I began to wonder how the deal of the decade could come around more than once every 10 years. Then it hit me – opportunities are internal, not external.
Leonard Ravenhill said it best – “the opportunity of a lifetime must be seized within the lifetime of the opportunity.” On the surface, this statement appears to reference one-time deals that have an expiration date. But let’s take a look at the larger concept. Webster defines an ‘entrepreneur’ as “one who organizes, manages and assumes the risks of a business or enterprise.” Organize, manage, assume. These are all things that you do. But by taking the focus off of what you do and first placing it on who you are, you can begin to see a lot more opportunities.